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Dalton Marketing Group is led by John Dalton, a seasoned marketing strategist and entrepreneur with over 25 years of experience building, scaling, and repositioning brands. John’s background spans global brands like American Airlines, FedEx, 7-Eleven, and Brinker International, as well as multiple founder-led businesses he built, scaled, and exited.
In 2009, John transitioned fully into entrepreneurship, launching and growing several companies, including Inkwell Press, which reached seven figures in under two years and was later sold. He also built the Tanya Dalton brand from the ground up, resulting in millions of podcast downloads and a major publishing deal.
Over the past several years, John has focused specifically on the landscape industry, serving as a fractional CMO and revenue advisor to landscape companies looking to bring structure, clarity, and consistency to their marketing and sales efforts.
His work helps owners stop guessing where growth will come from and start leading revenue with confidence.
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Clarity changes everything. When your brand and strategy are clear, growth stops feeling random.
Most landscape companies don’t have a revenue problem, they have a clarity problem.
Marketing feels scattered. Sales efforts aren’t aligned. Owners are unsure which leads are worth pursuing, which channels are working, or how to invest confidently in growth. As a result, revenue depends too heavily on referrals, seasonality, or hope.
John helps landscape owners turn marketing and sales into a system, not a gamble. He works closely with leadership teams to clarify positioning, align messaging, and build revenue engines that consistently attract the right clients and convert them into profitable work.
The outcome is predictable lead flow, stronger close rates, and the confidence to invest in growth knowing revenue is being generated intentionally.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery Call
Scaling ($3M–$10M)
Revenue is growing, but marketing and sales lack senior leadership. John steps in as a fractional CMO to bring structure, alignment, and strategic focus so demand generation and sales efforts support controlled, profitable growth.
Enterprise ($10M–$30M)
Marketing spend increases and complexity compounds. John works with leadership teams to sharpen positioning, align channels, and oversee vendors so revenue systems scale without wasted effort or fragmented execution.
Legacy ($30M+)
At this stage, clarity, consistency, and long-term brand value matter most. John supports executive teams in refining brand strategy, stabilizing demand engines, and ensuring marketing leadership supports durability beyond individual leaders.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery CallTo help landscape business owners build clear, credible brands and marketing systems that support confident decisions and sustainable growth.
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John brings a rare combination of big-brand experience and entrepreneurial perspective, shaped by years of building businesses alongside his wife and learning directly from the owners he serves. He’s known for helping leaders see their business through the customer’s eyes and make smarter decisions as a result.
Grounded, curious, and direct, John values honest conversations and creative excellence. He believes marketing works best when it reflects the real story of the business and supports growth without adding noise or complexity.
Getting great help from a LeanScaper Advisor is simple...
A LeanScaper Guide will meet with you to, discuss your needs and match you with the Advisor that can serve you best.
Your Advisor will clearly discuss the different options available to you and curate a service plan that you can both feel great about.
Together you can confidently overcome roadblocks and set your team up for success.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery Call