FRWRD Coaching
Strategic Growth Advisors
Unlock Your Business’s Maximum Potential.
About FRWRD Coaching
We help landscaping and home service business owners escape the daily grind and build profitable, scalable businesses—without burnout.
With real-world experience growing Local Roots Landscaping into a multi-million-dollar company, Patrick Murray and Kenneth Deemer provide proven strategies, systems, and accountability to help you scale efficiently.
Connect with a Guide to Learn more about Advisors
Schedule a MeetingHow FRWRD Coaching Helps Landscaping Businesses
We don’t just give advice—we provide proven strategies, real accountability, and the mindset shifts needed for lasting success.
- Business Growth & Sustainable Scaling – Helping landscaping businesses move from survival mode to strategic, scalable growth.
- Leadership & Team Development – Building strong leadership, developing teams, and creating a culture that attracts and retains top talent.
- Sales Strategy & Accountability – Implementing sales processes that drive consistent revenue and ensure accountability at every stage.
- Systems & Operational Efficiency – Streamlining operations, optimizing workflows, and removing bottlenecks to increase profitability and reduce stress.
Connect with a Guide to Learn more about Advisors
Schedule a MeetingMeet Your Coaches
Kenneth Deemer
"I want to build something good for the world and help others do the same. My goal is to help business owners, leaders, and entrepreneurs avoid the mistakes I’ve made—so they can grow stronger, faster."
Kenneth specializes in:
Growth Stage ($500K - $3M)
- Building scalable systems to support long-term growth
- Developing leadership skills to strengthen teams
- Creating efficient processes to improve operations
Scaling Stage ($3M - $10M)
- Optimizing sales, operations, and team development
- Enhancing financial strategy to improve profitability
- Implementing accountability systems for sustained growth
Mission
To invest in his faith, others, and passions.
Values
Uncover potential. Kill ego. Serve others. Show up.
Patrick Murray
"I help others discover and leverage their full potential, making an impact on their lives and businesses."
Patrick specializes in:
Growth Stage ($500K - $3M)
- Building scalable systems to support long-term growth
- Developing leadership skills to strengthen teams
- Creating efficient processes to improve operations
Scaling Stage ($3M - $10M)
- Optimizing sales, operations, and team development
- Enhancing financial strategy to improve profitability
- Implementing accountability systems for sustained growth
Mission
To help others reach their full potential and create lasting impact.
Values
Love. Authenticity. Honesty. Vulnerability.
Why work with a LeanScaper Advisor?
LeanScaper’s Advisors are experienced professionals, certified in the LeanScaper framework, who provide strategic guidance to help landscaping businesses operate efficiently, increase profitability, and scale with confidence.
- Proven Expertise – Advisors have built and scaled successful businesses, bringing hands-on industry experience.
- Structured, Results-Driven Approach – Using the LeanScaper Operating System, advisors help implement systems that drive measurable growth.
- Smarter Decision-Making – Gain insights that help you avoid costly mistakes, optimize pricing, and build a stronger team.
- Growth with Clarity – Advisors provide the support and strategies needed to break through plateaus and scale sustainably.