The Green Executive®

Finance, Strategic Growth & Technology Advisors

Helping Landscape Businesses Create Profitable, Systems-Drive Companies

Adam Linnemann (The Green Executive) - Advisor-HIREZ-Aug-13-2025-11-30-13-1869-PM

About The Green Executive®

Led by husband-and-wife team Adam and Sahra Linnemann, The Green Executive® brings over three decades of industry experience and nine years of coaching green industry professionals. With deep operational expertise and a real-world understanding of what it takes to run a successful landscape company, they combine business coaching with hands-on tools to help owners grow professionally and profitably.

Adam still actively operates Linnemann Lawn Care & Landscaping—now in its 31st year—ensuring their coaching stays grounded in current industry challenges. Through The Green Executive®, the Lindemann's provide a trusted mix of financial strategy, operational efficiency, and tech-forward implementation to help green industry business owners achieve clarity, control, and growth.

 

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How The Green Executive® Helps Landscaping Businesses

The Green Executive® equips landscaping businesses with real systems, tools, and strategies to scale profitably while avoiding burnout.

Financial Clarity & Profitability
Certified Profit First professionals helping owners gain control of cash flow, pay themselves consistently, and drive profitability with intention.

Bookkeeping & QuickBooks Online Support
Certified QuickBooks Pro Advisors offering bookkeeping services, cleanup, and coaching to maintain accurate, reliable financials.

LMN Software Implementation & Training
Certified LMN Consultants providing on-site and virtual system training to streamline estimating, job tracking, and team usage across the platform.

Operational Audits & Strategic Coaching
Hands-on business audits to eliminate waste, strengthen company culture, and align teams with long-term growth and mission.

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Meet Adam & Sahra Linnemann

Adam & Sahra Linnemann

“Our mission is to eliminate entrepreneurial poverty in the green industry by teaching business owners how to pay themselves fairly and turn a profit—once and for all.”

Adam and Sahra specializes in:

Starter Stage (Up to $500K)

  • Laying the financial foundation for owner pay and profitability
  • Basic systems setup for operations and estimating

Growth Stage ($500K - $3M)

  • Full-service LMN implementation and team adoption
  • Bookkeeping setup and Profit First financial coaching
  • Building scalable workflows and accountability systems

Scaling Stage ($3M - $10M)

  • In-depth financial analysis and P&L coaching
  • Efficiency audits and SOP development
  • Leadership team alignment and strategic planning


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Mission

To empower green industry professionals to achieve financial freedom, operational clarity, and professional growth—without sacrificing personal well-being.

Values

Integrity. Service above self. Profitability with purpose. Clarity. Family first.

Adam and Sahra are rooted in the green industry—both growing up in horticulture and agriculture families. Their strong work ethic, family-first mindset, and commitment to service fuel their coaching approach. Close to their families and community, they enjoy traveling together and using their RV lifestyle to stay connected with the clients they serve across North America. Their ongoing hands-on role in Linnemann Lawn Care keeps their insights sharp and their coaching real.
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Why work with a LeanScaper Advisor?

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LeanScaper’s Advisors are experienced professionals, certified in the LeanScaper framework, who provide strategic guidance to help landscaping businesses operate efficiently, increase profitability, and scale with confidence.

  • Proven Expertise – Advisors have built and scaled successful businesses, bringing hands-on industry experience.
  • Structured, Results-Driven Approach – Using the LeanScaper Operating System, advisors help implement systems that drive measurable growth.
  • Smarter Decision-Making – Gain insights that help you avoid costly mistakes, optimize pricing, and build a stronger team.
  • Growth with Clarity – Advisors provide the support and strategies needed to break through plateaus and scale sustainably.

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