Brad Stephenson is the CEO and Visionary of New Castle Lawn & Landscape and the founder of Brad Stephenson LLC.
Over the past two decades, Brad has helped grow a multi-million-dollar landscape company by focusing on what actually sustains growth: leadership, accountability, and culture. He started in the field and worked his way into ownership and executive leadership, giving him a grounded understanding of what it takes to grow a business without losing your people or yourself in the process.
Today, Brad advises landscape and service-based business owners, helping them step out of day-to-day firefighting and into confident leadership. His work is grounded in real-world experience and shaped by what it takes to grow a company without losing your people, your values, or yourself in the process.
.png)
Leadership isn’t about doing more. It’s about becoming the kind of leader your business no longer depends on for everything.
Most landscape businesses don’t stall because of strategy. They stall because leadership hasn’t caught up to growth.
As companies grow, decisions stack up, teams hesitate, and too much responsibility stays with the owner. Growth continues, but the business becomes harder to lead instead of easier.
Brad works with landscape owners to build leadership teams, clarify accountability, and create structure that allows people to step up. The result is a company that runs with alignment, a team that owns outcomes, and an owner who can lead instead of carrying everything.
Brad works best with owners who want to develop leaders and build a business that does not depend on their constant involvement.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery Call.jpg)
Grow ($500K–$3M)
The business is growing, but leadership is informal and owner-driven. Brad helps owners clarify roles, begin developing leaders, and install accountability before growth creates deeper problems.
Scaling ($3M–$10M)
Growth exposes leadership gaps. Brad works with owners and leadership teams to align vision, strengthen accountability, and build structure so the owner is no longer the bottleneck.
Enterprise ($10M–$30M)
At this stage, leadership alignment and culture determine long-term success. Brad supports leadership teams in strengthening decision-making, accountability, and organizational clarity.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery CallTo change 100,000 lives through leadership, service, and storytelling — helping people see what’s possible, even when they don’t yet see it in themselves.
Family and relationships are at the center of everything Brad does.
He and his wife have walked through challenging seasons together, shaping how Brad shows up as a leader. Being a father is a constant reminder that life is bigger than business, and working alongside family has deepened his commitment to developing the next generation of leaders.
Brad believes relationships are everything. He leads with care, surrounds himself with strong accountability, and is deeply committed to helping landscapers build companies they’re proud of and lives they don’t need a vacation from.
Getting great help from a LeanScaper Advisor is simple...
A LeanScaper Guide will meet with you to, discuss your needs and match you with the Advisor that can serve you best.
Your Advisor will clearly discuss the different options available to you and curate a service plan that you can both feel great about.
Together you can confidently overcome roadblocks and set your team up for success.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery Call