FRWRD Coaching is led by Patrick Murray and Kenneth, co-owners of Local Roots Landscaping, a landscape design-build and maintenance company they have built and grown together over the past decade.
Like most landscape owners, Patrick and Kenneth didn’t start with systems. They learned through experience what happens when growth outpaces structure: unclear numbers, reactive decisions, inconsistent execution, and too much responsibility sitting on the owner’s shoulders.
Alongside building their own company, they’ve coached other landscape business owners through the same challenges — helping them create structure, visibility, and accountability without sacrificing their health, families, or values.
FRWRD exists to help owners stop reacting, stop guessing, and start running their businesses with clarity, control, and confidence. Their experience guiding companies through scaling challenges enables owners to lead with purpose and build businesses that serve them, not consume them.
Stop guessing. Stop reacting. Build the systems that let you lead with clarity.
Most landscape owners are working hard, but growth still feels chaotic. Numbers aren’t clear, leadership feels stretched, and decisions are made by default instead of design. The business is busy, but the owner still feels trapped inside the weeds.
FRWRD helps owners and leadership teams stop firefighting and start leading. They install simple operational rhythms, accountability practices, and financial clarity so the business becomes predictable and manageable. FRWRD’s coaching focuses on the people systems, execution rhythms, and visibility owners need to confidently lead growth without burning out.
When FRWRD is done partnering with you, your business will run with structure, your leadership will be clearer, and you’ll lead with confidence and purpose.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery Call
Starter ($200K–$750K)
At this stage, revenue is emerging, but systems are few and reactive. FRWRD helps you build basic structure, visibility, and execution rhythms so growth can continue without collapsing under its own weight.
Grow ($750K–$3M)
The business gets busier, but clarity lags. Teams are inconsistent, margins are unclear, and revenue feels unpredictable. FRWRD installs operational systems, scorecards, and sales structures to stabilize the business and build confidence.
Early Scaling ($3M–$6M)
Complexity increases and leadership gaps show up. Owners can feel stretched thin, decision risk rises, and execution falters. FRWRD tightens accountability, improves forecasting, and builds a leadership layer that can carry the business forward.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery CallTo help landscape business owners build structured, profitable companies that support their lives instead of consuming them.
Kenneth brings perspective, vision, and a steadying presence. He’s focused on helping owners build something meaningful, not just bigger. Grounded in faith, family, and service, Kenneth helps leaders slow down enough to create clarity, make better decisions, and build businesses that reflect what actually matters to them.
Getting great help from a LeanScaper Advisor is simple...
A LeanScaper Guide will meet with you to, discuss your needs and match you with the Advisor that can serve you best.
Your Advisor will clearly discuss the different options available to you and curate a service plan that you can both feel great about.
Together you can confidently overcome roadblocks and set your team up for success.
Start with a free business assessment from a LeanScaper Guide.
Book a Discovery Call