Wheatcroft Advisory LTD

Strategic Growth Advisor

Grit, Growth, and Experience-Driven Success

Steve Wheatcroft

About Wheatcroft Advisory LTD

Wheatcroft Advisory Ltd., led by Steve Wheatcroft, brings 35 years of experience in the landscape and snow & ice management industry. Steve built one of Canada’s largest companies in the field, scaling it to $100 million in annual revenue as Founder & CEO. After successfully selling to private equity, he remained on board for four more years, continuing to drive growth.

Now, through Wheatcroft Advisory Ltd., Steve delivers battle-tested strategies, real-world insights, and hard-earned lessons to help business owners achieve success and clarity. His advisory approach isn’t just about scaling revenue, it’s about building businesses that thrive, teams that perform, and operations that run efficiently.

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How Wheatcroft Advisory LTD Helps Landscaping Businesses

Wheatcroft Advisory Ltd. helps entrepreneurs navigate the challenges of business growth, operations, and scalability with a clear, no-nonsense approach. The firm provides real-world strategies to streamline operations, increase profitability, and build businesses that last.

Growth & Operational Excellence

  • Streamlining operations for efficiency and profitability
  • Implementing systems and structures to support long-term success

Mergers & Acquisitions

  • Navigating private equity and business acquisitions

Scaling & Legacy Building

  • Transitioning from owner-led to a scalable enterprise
  • Strengthening leadership and building high-performance teams
  • Preparing businesses for exit strategies, acquisitions, or long-term sustainability

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Meet Steve Wheatcroft

Steve Wheatcroft

"I believe blue-collar workers are undervalued and look forward to seeing them rise and get the recognition they deserve."

Steve specializes in:

Growth Stage ($500K to $3M)

  • Building strong operational systems to support business expansion
  • Developing leadership teams to strengthen company culture
  • Creating efficient workflows to improve productivity

Scaling & Enterprise Growth ($3M to $30M+)

  • Optimizing operations, sales, and team development
  • Enhancing financial strategy for long-term profitability
  • Implementing accountability systems for sustained growth

Legacy Stage ($30M+)

  • Exit strategies and acquisitions
  • Leadership transition planning
  • Industry mentorship
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Mission

To help others find their way to success and clarity by tapping into my experience, successes, and most of all my failures.

Steve has built a strong, inspiring community of family, friends, and colleagues who challenge him to grow and push him to be better. He believes that every person you meet has something valuable to offer if you're open to learning.
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Why work with a LeanScaper Advisor?

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LeanScaper’s Advisors are experienced professionals, certified in the LeanScaper framework, who provide strategic guidance to help landscaping businesses operate efficiently, increase profitability, and scale with confidence.

  • Proven Expertise – Advisors have built and scaled successful businesses, bringing hands-on industry experience.
  • Structured, Results-Driven Approach – Using the LeanScaper Operating System, advisors help implement systems that drive measurable growth.
  • Smarter Decision-Making – Gain insights that help you avoid costly mistakes, optimize pricing, and build a stronger team.
  • Growth with Clarity – Advisors provide the support and strategies needed to break through plateaus and scale sustainably.

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