WolfWorks is a market intelligence and revenue advisory firm led by Steve Wolf, helping landscape and snow businesses make confident growth decisions through clear, unbiased insight.
With over 20 years of experience across marketing, strategy, and research, Steve brings a rigorous, customer-first approach to understanding demand, competition, and opportunity. His background spans Fortune 500 consulting and hands-on advisory work with owner-led businesses, giving him a rare ability to translate complex market data into practical direction.
WolfWorks is trusted by growth-minded and legacy operators alike who want clarity before they invest, expand, or change course.
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Many landscape companies grow without truly understanding why customers choose them, how competitors are winning work, or where the next best opportunities actually sit.
WolfWorks helps owners replace assumptions with evidence.
Steve works directly with leadership teams to surface customer needs, evaluate market dynamics, test new ideas before they are launched, and uncover the drivers behind buying decisions and customer satisfaction. This insight informs clearer positioning, stronger offers, and more effective sales and marketing strategies.
The outcome is sharper decision-making, reduced risk, and revenue growth driven by clarity rather than trial and error.
Customer & Account Insights
Identifying what customers value, how they prefer to buy, and what keeps them loyal or pushes them away.
Market & Competitive Intelligence
Analyzing demand, competitive positioning, pricing models, and emerging trends to inform strategy.
Value Proposition & Concept Testing
Testing new service ideas, pricing approaches, and messaging before committing resources.
Customer Experience Analysis
Understanding satisfaction drivers, friction points, and opportunities to strengthen retention and referrals.
Revenue Strategy Support
Providing insight that strengthens sales strategy, marketing direction, and investment decisions.
Start with a free business assessment from a LeanScaper Guide.
Talk to a Guide
Grow ($500K–$3M)
Early traction often relies on instinct. Steve helps owners clarify customer demand and competitive positioning before scaling further.
Scaling ($3M–$10M)
As risk increases, so does the cost of guessing. WolfWorks validates pricing, positioning, and expansion decisions with structured insight.
Enterprise ($10M–$30M)
With multiple service lines and competitive pressures, sharper intelligence becomes essential. Steve supports data-informed strategy and disciplined expansion.
Legacy (30M+)
For companies protecting market share or preparing for long-term durability, WolfWorks provides insight that strengthens differentiation and strategic confidence.
Start with a free business assessment from a LeanScaper Guide.
Talk to a GuideTo help landscape companies grow with clarity by turning customer and market insight into confident strategic decisions.
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Steve brings curiosity, strategic thinking, and analytical depth to every engagement. He approaches research with a consultant’s mindset and translates complex findings into practical decisions owners can act on.
He works best with growth-minded leaders who value thoughtful strategy and want evidence before making high-impact moves.
Outside of work, Steve is a competitive tennis player, world traveler, and lifelong music enthusiast. He lives in Washington, DC with his wife and children and believes great work should support a full, engaged life.
Getting great help from a LeanScaper Advisor is simple...
A LeanScaper Guide will meet with you to, discuss your needs and match you with the Advisor that can serve you best.
Your Advisor will clearly discuss the different options available to you and curate a service plan that you can both feel great about.
Together you can confidently overcome roadblocks and set your team up for success.
Start with a free business assessment from a LeanScaper Guide.
Talk to a Guide