Introducing the LeanScaper Podcast
Why This Podcast Exists
When we scanned the landscape (pun intended) of podcasts in the landscaping world, we saw a lot of great content - but not the right content for the new generation of landscapers.
Most shows fall into one of two camps: banter between tradesy guys (which we love, by the way), or surface-level interviews that don’t go deep enough. What was missing was a voice for the new-school landscaper - someone who’s systems-focused, tech-forward, and sees a massive future in this industry.
That’s who we built this show for.
If you’re hungry, humble, and smart - if you believe landscaping is a legitimate platform for wealth, leadership, and impact - you’re going to feel right at home here.
What Makes It Different
If you listened to my last podcast Contractor Evolution, you’ll hear some familiar energy in this new show. But this isn’t just a reboot.
This time, we’re narrowing the focus exclusively to landscapers. Every topic, guest, and conversation is curated for the green industry. No distractions. No fluff.
We’re also leaning heavily into self-produced episodes, where we control the message end-to-end and deliver frameworks, philosophies, and systems directly from the source. Yes, we’ll still interview a ton of expert guests, but we want to have more stuff in the catalogue that’s just us.
Oh, and did we mention Mark Bradley? He’s not just dropping in - he’s a recurring co-host and collaborator. Expect sharp takes, real stories, and deep insight from one of the most respected change makers in the industry.
The Voice of the Show: Deep Thinking Meets Real-World Action
What makes this show resonate is the balance in its voice. It’s not just a collection of tips and tricks, and it’s not just long-winded theory either. It deliberately lives at the intersection of the philosophical and the practical.
Every episode starts by zooming out: Why does this topic matter? How does it fit into the big picture of building a modern landscaping company? What’s the broader trend or mindset behind it? We go there, because context creates clarity.
But we never stop at ideas.
Every episode drills back down into real, usable takeaways. You’ll leave with frameworks, step-by-step actions, and next moves. Whether it’s a hiring playbook, a financial lens, or a leadership principle - you’ll never wonder what to do next. You’ll know with stunning clarity.
It’s big-picture insight and boots-on-the-ground direction. And that’s exactly what today’s ambitious landscaper needs.
You’ll know.
Built to Look and Feel Elite
From day one, we’ve gone all-in on production quality. Not as a vanity project - but as a value statement.
At LeanScaper, we preach polish, detail, and brand excellence. So we’ve adopted the same ethos for our own content. Studio-quality video. Sharp audio. Visual storytelling. High-gloss thumbnails. It’s all intentional.
“The standard is the standard.”
We never negotiate that.
Interviews happen digitally, but always under a tight SOP to ensure lighting, audio, and video are top-notch. Whether we’re shooting from the studio, the road, or one of our incredible LeanScaper events the experience remains modern, professional, and pleasant to consume.
Designed for Community, Not Just an Audience
This podcast isn’t just something you listen to — it’s something you belong to.
From the beginning, community integration has been a core pillar of our strategy. Over time, we’re building out systems where members of the LeanScaper community don’t just consume episodes, they help shape them.
We’re talking early access to every drop. Live streams with real-time Q&A. Polls. Feedback loops. Even the ability to submit your own questions for the guests we bring on. The goal is to turn listeners into collaborators and passive consumption into active participation.
At the heart of it is a simple belief:
“It’s not about us - it’s about you.”
That’s the filter we’ll run every decision through as this thing grows.
Subscribe. Engage. Build With Us.
The LeanScaper Podcast is more than content. It’s a waving flag for an industry that’s evolving and for the people bold enough to lead that change.
If that’s you, tune in. Share it. Build alongside us.
🟢 New episodes drop every Tuesday on every platform
🟢 Watch on YouTube, listen on Spotify & Apple
🟢 Join the community for early access and live episodes
Let’s grow.
-Benji Carlson
EVP of Community Growth
