5 Winter Marketing Moves That Fill Your Spring
Oct 27, 2026 | 37:42 MIN
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- | Episode 58
About this episode:
Most landscapers take their marketing to near zero from November to February, then spend March buying the most expensive leads of the year trying to make up for it.
Rob Murray, Co-founder of Intrigue Media, has four years of aggregated client marketing data showing exactly where a spring schedule actually gets built — and it isn't in the spring.
For a $1M-$10M landscape company, winter is the only quarter where an owner has the bandwidth to work on demand instead of chasing it.
IN THIS EPISODE:
- Why January and February leads carry roughly 4x the average quote value of April and May — and the specific buyer profile behind that number
- The funnel math every owner should run before building a 2027 budget: 400 leads → 100 visits → 50 quotes → 25 customers, and what a $4,000 customer acquisition cost actually buys you on the maintenance side
- The one-hour spreadsheet exercise that takes a full-service company from zero focus to three profitable prongs — scored on margin, owner-dependence, and whether the crew actually likes the work
