The Partnership Playbook That Drives Growth

What if the biggest growth driver for your landscaping business isn’t ads, equipment, or even skill—but partnerships?

In this episode of The LeanScaper Podcast, Kevin Scott reveals how 90% of revenue comes from partnerships with architects, builders, vendors, realtors, municipalities, and even customers.

Expect to learn: -Why you should never email proposals again -How nagging a single architect turned into $90M of work -Why a deep bench of local partners and friends can you help you weather a challenging market

Timestamps: 
0:00 – Intro & Studio Bloopers 😂 
1:58 – Why partnerships drive 90% of revenue 
3:19 – What young landscapers get wrong 
8:55 – The partnership funnel (charcuterie boards & donuts 🍩) 
11:22 – Why partnerships matter more than ever in today’s economy 
13:46 – Finish strong or blow the whole project 
16:25 – Stop emailing proposals—always present them live 
24:35 – The $90M lesson: persistence pays off 
39:43 – Community as the glue of business longevity 
44:19 – Kevin’s new role as LeanScaper advisor & final advice