Four live sessions with Mark Bradley on how elite snow companies sell, price, staff, and run the season — and each Friday you leave with that system deployed in LeanScaper AI, running before the first storm.
Taught live by
Mark Bradley
Founder, LeanScaper
4 sessions
10 hours of live instruction
Starts Friday, Sep 4
12:00–2:30 PM ET
740+operators at our last Intensive
Registration open
Hold your seat for all four sessions
One registration covers the whole certification — every session, and the recordings.
Recordings sent to every registrant.
You’re in, there.
Your confirmation and calendar invites for all four sessions are on the way — and the recordings land in your inbox after each one.
Four Fridays, four pillars, taught live: how a winter gets sold, costed, staffed and run. Each session ends with the system built — on your routes, your contracts, your storm week — and deployed in LeanScaper AI before you log off.
Finish the four and you are certified — and you own a snow operating machine that keeps running after the course ends: priced with intent, costed storm by storm, and staffed to a standard that holds at 3 a.m.
Learn how elite snow companies run winter, then build it into yours.
Contracts get signed in September against storms nobody can forecast. The crew you spent all summer training goes thin the week you need it most. The phone rings at 2 a.m. and the answer depends on who picks up. And you find out what a storm actually cost you weeks later, on the invoice.
An elite operation runs the other way. It knows what every storm costs before the invoice, prices a season it can deliver, and holds a standard that does not slip at 3 a.m.
Join Mark Bradley and hundreds of other snow contractors as he takes you and your team through the Snow & Ice Management Certification. Over four sessions he teaches the systems, the playbooks and the standard he operated at while running snow for his Top 100 landscape company — and you build each one into your own business, live, before the session ends.
You’ll leave with
Session 1 · RevenueA season priced on real numbers
Session 2 · FinanceContracts that protect margin
Session 3 · PeopleA crew ready before the freeze
Session 4 · OperationsA storm plan that runs without you
This isn’t a webinar. This is an action-oriented certification.
Every session ends with something built — a system you can put to work Monday morning, on this winter’s routes and contracts. It doesn’t expire when the course does: each piece stays in your business and stacks onto the last one, until the four sessions have assembled your snow operating machine.
60 minTaught liveYou build excellence into your snow operation.
75 minBuilding the systemYou leave with the system deployed in LeanScaper AI.
15 minQ&A with MarkYour routes, your contracts, your storm week — answered live.
Who should be in the room?
Owners & GMsThey carry the winter number and sign the contracts.
Snow & ops managersThey call the storm at 2 a.m. and answer for it.
Snow divisionsWinter has to protect the landscape profit beside it.
Dedicated contractorsThe whole year rides on four months of weather.
First winter in snowBuild it right before a season teaches you the expensive way.
Register for your Snow & Ice Management Certification.Four Fridays · 12:00–2:30 PM ET · starts Friday, Sep 4
Four sessions, four pillars — what gets taught, and the system you deploy before you log off.
01Revenue
Build predictable winter revenue
Session 1Friday, Sep 4
Time12:00–2:30 PM ET
Can’t attendRecording included
Elite snow companies do not chase storms — they build recurring winter revenue. They know the revenue required for profitability, their seasonal capacity, their route density, their customer mix and their renewal percentage. The sales process is standardised and the contracts protect the margin.
Session 1 of 4
Revenue is the first session toward your certification.
Sales playbooksCommercial salesTender and RFP responseStorm expectations
03Holding the book
RenewalsRisk reductionPipeline reviews
The system you walk away with
A Revenue Space for winter.
Your sales playbook in LeanDocs, a LeanBoard where every tender and renewal moves to its deadline, a pipeline Scorecard, and the weekly sales meeting already scheduled.
The winter pipeline, stage by stage
Qualified38properties
Quoted24proposals out
Signed17contracts
Renewing31up for renewal
Committed winter revenue72% of target
Booked before the first pushProfitable range
02Finance
Know exactly where winter makes money
Session 2Friday, Sep 11
Time12:00–2:30 PM ET
Can’t attendRecording included
Elite snow companies read financial performance while the season is still in front of them — profit by storm, by customer, by route, by truck. Decisions get made with numbers, not intuition. We start here because you cannot price this winter honestly until you have costed the last one.
Session 2 of 4
Finance is the second session toward your certification.
The SOPs, the LeanBoard and the Scorecard your winter numbers report into — plus the weekly rhythm that keeps the review happening after the session ends.
Finance space · Snow division
Storm costing & close SOPsLeanDocs
The month-end close, ownedLeanBoard
Winter numbers, weightedScorecard
The Wednesday reviewRhythm
03People
Teams that perform safely under pressure
Session 3Friday, Sep 25
Time12:00–2:30 PM ET
Can’t attendRecording included
The best snow businesses invest in people before winter begins. Everyone knows their role, their responsibilities, the safety expectations, the escalation path and what the customer was promised. The confidence is built before the first storm — so during storms people execute instead of guessing.
Session 3 of 4
People is the third session toward your certification.
SafetyLeadershipEmergency proceduresCulture during storms
03Keeping the team
Performance coachingRecognitionRetention
The system you walk away with
A People Space for the winter crew.
Your org chart and snow-season positions, role scorecards, onboarding and safety SOPs in LeanDocs, and a daily huddle your crew leaders actually run.
Who owns the storm, and who is ready
SMSnow managerOwns the storm call — and the escalation path
DLCrew lead · North
Certified
MRCrew lead · South
1 open item
JPSalt & loader tech
Certified
12roles certified6safety SOPs signedHuddle ran this morning
04Lean Operations
A snow machine that performs in any storm
Session 4Friday, Oct 2
Time12:00–2:30 PM ET
Can’t attendRecording included
Elite operators settle the storm before it starts. Every truck, every route, every property, every inspection, every communication is planned, and everyone knows their role — so nobody waits on the owner and operations become proactive instead of reactive.
Session 4 of 4
Lean Operations is the fourth session toward your certification.
Storm SOPs, salt and equipment inventory with reorder points, the Ops LeanBoard field requests route into, and the storm-debrief huddle that closes every event.
Trigger window2″–6″ event
Salt onlyFull pushRelocation
T−6hStorm call made
T−2hCrews dispatched
T 0Routes running
T+12hDebrief logged
115 / 140 tSalt on hand
11 / 12Trucks storm-ready
24 / 24Routes assigned
You don’t leave with notes.You leave with the system, built.
AI agentsStorm Commander, dispatch, costing
SOPs and playbooksStorm plans, safety, sales
Meeting rhythmsPre-storm huddles, storm debriefs
LeanBoardsEvery tender, task and route moving
ScorecardsPipeline, margin, safety, on time
DashboardsProfit visible while the season runs
Snow & Ice · your operating system
Storm Commander agentLean OperationsDeployed
Winter pricing scorecardFinanceDeployed
Sales pipeline LeanBoardRevenueDeployed
Daily safety huddlePeopleDeployed
Storm SOP libraryLean OperationsDeployed
Certification Program
The Snow & IceManagement Certification.
The standard for operational excellence in winter services.
Operational excellence means winter runs on a system — priced, budgeted, staffed and executed the way the best snow companies in the trade already do it. The certification is proof you run it that way.
How you earn itComplete all four courses and you are certified in snow and ice.
LeanScaper Certified
Snow & Ice Management Professional
Questions and answers.
Both. The four pillars apply whether snow is a winter division inside a landscape company or the whole business. If you sell, price and deliver snow services, the frameworks fit.
No. What matters is that you own the winter number and are willing to put structure in place. Operators running two trucks and operators running forty both leave with the same system, scaled to them.
No. Mark teaches how elite snow companies run each pillar — the deployment hour at the end of each session is simply the fastest way to put that teaching to work. The technology supports the education, not the other way around.
You can follow every teaching segment without it, but the deploy-it-live hour happens inside LeanScaper AI — the AI-powered operating platform for landscape businesses. Sign up before Session 1 to deploy alongside the group.
Yes — in detail. Seasonal, per-push and hybrid models, trigger depths, salt margin, route density, tender and RFP response, and the renewal language that protects the margin you priced.
Both, on purpose. The strategy sets the winter plan; the tactical work is building it — the budget, the pricing, the routes, the roles, the storm SOPs — while you are in the session.
Last winter’s revenue and costs, your customer and contract list, your route and truck count, and your current crew roster. Rough is fine — the work is turning what you have into something you can price against.
Yes, and it works better when they do. Bring the person who prices snow, the person who runs storms, and the person who holds the numbers.
Every session is recorded and sent to everyone registered. Reviewing the recording earns the same pillar credential as attending live — no one is locked out for missing a slot.
Completing all four sessions earns the LeanScaper Certified Snow & Ice Management Professional credential, which includes a live AI-guided winter operating review of your own business.
No. It recognises completion of the program foundations and the core frameworks taught during the intensive. What happens next is execution — which is why the systems get built in LeanScaper AI while you are in the room.
Roughly 1,000 Accelerator members in snow markets are being pre-registered — watch for your invite. Registering here too does no harm; you’ll simply get one confirmation.
